Recently, I’ve been engaged with my other blog upgrading it to a business account and updating articles for SEO. You might wonder what that has to do with writing? Well, it has everything to do with writing!
Not all of my goals relate directly to writing, but they do connect indirectly. To have good search engine optimisation, your writing needs to adhere to a specific standard. The SEO tool I use is called Yoast, and it is very comprehensive. When you are updating your SEO articles, Yoast will tell you where things are going wrong in your copy and how to correct it.
I have broken and sometimes continue to break all of the Yoast readability rules during the course of my day. But I am slowly learning to shape my copy in my reviews to fit into the readability constraints of the Yoast SEO tool. And that should relate to a much more pleasant reading experience for my readers.
To give you an example of what I mean, Yoast’s writing constraints will tell you when you’re writing too many words in a paragraph or not enough. It will also highlight any passive voice in your copy so you can change it to active voice. This is a huge deal for me because I definitely need help changing my writing into active voice.
There are plenty of writing tools out there that might do a similar thing, such as ProWritingAid (which I also use). But it’s nice to have one tool do it all as well as optimise your copy as you write (I write a lot of my reviews on the fly straight after I have watched a movie or a TV show, so I mustn’t lose my momentum). Yoast is intrusive, but millions of people worldwide use it so it must be at least worth a try.
You can only use Yoast with your blog if it’s on a business plan which is why I’ve only just started using it for my movie blog. If it was free, I would have signed up years ago!
If you have a business-grade WordPress account and you’re not already using Yoast, and you’re a writer, I definitely recommend that you give it a go and see how things work out for you. The SEO part of the optimisation will take a while to pay off but learning how to write better is something you can do right now.
Let me know if you use Yoast or any other writing tool to help your writing improve. I am always open to connecting with other writers!
If you’re new to my blog – thank you for coming and welcome! If you’re here for the fiction writing, you can read my Tales of the West series starting with Milly’s story completed (Part I) and Ethan’s follow-up story also completed (Part II).
Otherwise, you can find my other writing content right here. Thanks for dropping by!