A Writer’s Thoughts – How Optimising Your Copy for SEO Can Help Improve Your Writing

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Recently, I’ve been engaged with my other blog upgrading it to a business account and updating articles for SEO. You might wonder what that has to do with writing? Well, it has everything to do with writing!

Not all of my goals relate directly to writing, but they do connect indirectly. To have good search engine optimisation, your writing needs to adhere to a specific standard. The SEO tool I use is called Yoast, and it is very comprehensive. When you are updating your SEO articles, Yoast will tell you where things are going wrong in your copy and how to correct it.

I have broken and sometimes continue to break all of the Yoast readability rules during the course of my day. But I am slowly learning to shape my copy in my reviews to fit into the readability constraints of the Yoast SEO tool. And that should relate to a much more pleasant reading experience for my readers.

To give you an example of what I mean, Yoast’s writing constraints will tell you when you’re writing too many words in a paragraph or not enough. It will also highlight any passive voice in your copy so you can change it to active voice. This is a huge deal for me because I definitely need help changing my writing into active voice.

There are plenty of writing tools out there that might do a similar thing, such as ProWritingAid (which I also use). But it’s nice to have one tool do it all as well as optimise your copy as you write (I write a lot of my reviews on the fly straight after I have watched a movie or a TV show, so I mustn’t lose my momentum). Yoast is intrusive, but millions of people worldwide use it so it must be at least worth a try.

You can only use Yoast with your blog if it’s on a business plan which is why I’ve only just started using it for my movie blog. If it was free, I would have signed up years ago!

If you have a business-grade WordPress account and you’re not already using Yoast, and you’re a writer, I definitely recommend that you give it a go and see how things work out for you. The SEO part of the optimisation will take a while to pay off but learning how to write better is something you can do right now.

Let me know if you use Yoast or any other writing tool to help your writing improve. I am always open to connecting with other writers!

If you’re new to my blog – thank you for coming and welcome! If you’re here for the fiction writing, you can read my Tales of the West series starting with Milly’s story completed (Part I) and Ethan’s follow-up story also completed (Part II).

Otherwise, you can find my other writing content right here. Thanks for dropping by!


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Freelance entertainment writer, blogger and content creator. Visit my website https://www.juliegwrites.com.

6 thoughts on “A Writer’s Thoughts – How Optimising Your Copy for SEO Can Help Improve Your Writing

    1. Hi there 🙂 I strive for all green if I can but I post if it’s in the yellow 🙂 I won’t post anything that is coming up red. That is just my own personal thing. I think to utilise Yoast to its full potential, you should be avoiding Red as often as possible 🙂


      1. Awesome thank you. When I see one change to red, I go to it and updated it to make it at least yellow. I thought about going through all my yellow ones and turning them green, but wasn’t sure if it was worth it or not.

        Liked by 1 person

      2. I think in the long run it’s worth it to update as much content as you can. I do a little bit each day (for the backlog of content that isn’t optimised). I’ve done a fair bit of reading on it and Neil Patel who is an SEO guru swears that it will take time to see the reward in terms of traffic but it will happen if you stick with it 🙂 You should check him out if you haven’t already neilpatel.com 🙂

        Liked by 1 person

      3. Okay cool thank you Julie. I have gone through and done some that are yellow and even republishing or resurfacing older posts as new too with updated info and other stuff too. I heard that helps too. I will check out Neil. Thank you for your input and help.

        Liked by 1 person

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